Evaluate an International Expansion Strategy for Goya Essay

Goya, the biggest Hispanic-possessed organization in the United States, has set up itself as not only a well known brand of Hispanic food items yet in addition has become the market’s standard of value and intensity. Built up in 1936 as an import organization to gracefully the interest for bona fide Mexican and Spanish food, the organization is currently creating and building up its own items (Goya, 2007a). In spite of the broad rivalry from bigger food fabricating organizations and the opening of American markets by European and South American providers, Goya has had the option to keep up its market initiative and grow new items and markets (Goya Foods, 1999). One of the variables refered to for the proceeded with accomplishment of the organization is its advertising techniques with the Latino people group. Taking into account that the Hispanic people group and shoppers of Hispanic food items are relied upon to speak to 25% of the United State’s retail food showcase by 2050, this competency is one that different organizations might want to get for themselves (Hoffman, 2003, p. 5). The goal of this paper is to examine the natural advertising powers that Goya considers in building up its promoting procedures, how it describes various subgroups in its market and the benefits of growing its objective market to non-Latino customers. In doing as such, the paper will have the option to comprehend the points of view and bits of knowledge that Goya has utilized and has gotten instrumental for its prosperity (Riell, 2007). Ecological Forces Prioritized Among the six ecological powers talked about, normal, mechanical, political and lawful, monetary, serious, and socio-social, the last three that are considered the most in Goya’s promoting methodology. Despite the fact that different components are additionally thought of, they figure all the more fundamentally in the company’s corporate and activity techniques (Demetrakakes, 2003). Despite the fact that they don't straightforwardly identify with the company’s showcasing procedure, it ought to likewise be perceived that they can affect the market adequacy of the organization. In this way, Goya thinks about these ecological powers as significant elements to consider (Hoffman, 2003). Monetary Forces Financial powers are critical to the company’s showcasing procedure on account of its enthusiasm for retail advertises. The contextual analysis of the organization introduced by Hoffman brings up that since the Latino market will speak to a generous piece of the shopper advertise, they will apply more prominent interest for items and may in actuality move the market towards purchasers. Simultaneously, the size of the market will likewise expand its allure to new players just as showcasing prerequisites (Goya, 2007a). In this manner, it has been significant for the organization to set up itself as the debut selection of customers and to have an extraordinary delicate to the market. As indicated by Andy Unanue, CEO-in-holding up evident, the company’s affectability to the movements in buying power and the pace of passage of elective items has been basic. Schiantarelli’s (2005) study shows that the company’s affectability to macroeconomic factors in its significant markets permits it to augment financial development territories. In doing as such, the organization isn't just ready to sell itself but on the other hand can set up itself now and again where markets keep an eye on liberal. Michael (19980 that the technique of focusing on these creating economies additionally permits the organization to reposition its develop items or practice markets for specific items. Johansson’s (2001) see recommends that economy-related techniques in showcasing are basic in setting up long haul objectives. Moreover, the organization has additionally attempted to be touchy to the financial advancement in Latin America which beside being a significant market likewise is significant its gracefully chain. Latin American has had the option to expand its flexibly power in world markets and have required more significant expenses for their merchandise. Besides, there has been fundamentally greater portability in capital and exchange progression from the 1970’s (Bulmer-Thomas, 2006). This makes a test for the organization to be more financially savvy and just as market-situated in its methodology. The pattern has been effective in controlling expansion rates and permitted altogether more noteworthy job of the working class which, to Goya’s advantage, speaks to a critical main part of its market (Hoffman, 2003). Serious Forces Just as significantly, if not progressively pressing, is the expanding intensity in the market. As referenced, the size of the market is pulling in noteworthy enthusiasm from new players. New players extend from standard food fabricating markets just as immediate contenders (Demetrakakes, 2003). In spite of the fact that the organization has had the option to keep up its position, it assesses the opposition in the market to altogether increment. Goya sees the need to manage the section of bigger contenders with increasingly broad circulation channels and unmistakable brands (Goya, 2007a). The passage of new contenders likewise can incite a value war which can diminish the company’s net revenue and cutoff Goya as a specialty brand rather than its target to be a standard one. Johansson (2001) brings up that value wars have the capability of filtering advantage from makers and increase quality expectations. Despite the fact that this can make essentialness in the market, if contenders immerse the market, especially when the market doesn't extend relatively, at that point operational expenses can not be advocated. Waltuck (2005) raises concerns with respect to fracture of the market among the contenders which can make coordinations of surveying and getting to business sectors all the more testing. To react to these worries, Goya keeps up correspondence and relations with its market, following intently advertise inclination, socioeconomics, and psychographics just as relocation developments. This additionally fortifies the brand’s picture as a component of the Latino culture and character. The company’s conviction is that â€Å"Latinos like purchasing things they consider their own, that are authentic† (Hoffman, 2003, p. 35). Consequently the organization doesn't just depend carefully on the genuine nature of the item but on the other hand can keep up the apparent nature of the item which lies more outside the ability to control of the organization. Another component that can be improved by the procedure is the notoriety of the organization, a certainty which stretches out past the business execution Goya Maksimovic and Sheridan (2005) bring up this has additionally been progressively significant factors in the money related notorieties of organizations. On account of Goya, one of the reason’s for its collaborate achievement is its hang available, a reality that makes noteworthiness certainty for speculators as showed by the company’s rank among Forbes Top 500 organizations in the United States (Riell, 2007). On the other hand, this rating additionally fortifies Goya as a debut brand and makes pride among the Latino people group. Socio-Cultural Forces Considering that the company’s imaging is tied down on its being a Latino item, socio-social variables can be viewed as the most significant thought of the company’s advertising technique. As indicated by Johansson’s (2001) evaluation of Latin markets, there is incredible connection for family and social legacy that underlines religion, culture, network and convention. Social and family get-togethers are centered around strengthening these components and since these occasions include the readiness of conventional cooking, the interest for food fixings is similarly as significant. Goya’s see on Latin culture thinks about the advancement of character, social aptitudes and worth frameworks and special characteristics related inside subgroups because of topography, ethnicity or nationality. A review of Goya’s items shows that they are named utilizing customary names of items , accentuation on the conventional plans and exertion is made to create item varieties to oblige tastes (Demetrakakes, 2003). For instance, salsa items are offered in a few degrees of zest power or stew mixes (Goya, 2007b). This obliges for changes in arrangement of items dependent on conventions inside the Latino people group. Notwithstanding reacting to permanent features of the market, the organization has additionally gotten skilled in reacting to socio-social changes inside the network. Bulmer-Thomas (2006) brings up that Latin American markets are changing fundamentally on account of advancement and broadening of its business sectors to which he qualities changes on social elements. One of the most critical changes is in the job of ladies. Conventional Hispanic family units have been portrayed as the essential homemakers in this manner a large portion of the company’s items focused on ladies explicitly as opposed to today, items are intended to be more non-sexual orientation explicit. Another sign of the company’s affectability to the socio-social foundation of its demographic is in its endeavors to teach non-Latino clients to Latin culture. Most items have narrative data with respect to the source, way of readiness or social references of the item. This may likewise be a push to fortify Latin culture among on-customary or blended legacy families. In acknowledgment of the way of life and financial status of its market, Goya has additionally evolved moment or speedy planning items. This was a reaction to studies that most Latino families have moved to become double families just as a push to take into account easygoing feasting markets. Another reaction to changes in way of life is the improvement of solidified and low-sodium items. The previous has likewise added to expand the rack of readied and prepared to-eat items while the last is a reaction to clinical investigations of the Latino populace that demonstrated heart and kidney illnesses as significant wellbeing dangers (Johansson, 2001). This kind of valuation is again makes affectability and understanding to their objective market which reinfo

Production & Operations Management Essay Example | Topics and Well Written Essays - 1000 words

Creation and Operations Management - Essay Example Reasons for Quality Problem on Greasex Line There are a ton of inner elements that adds to the quality issues on Greasex line. This incorporates: (a) wasteful staff †the administrator that fills the hardware needs working involvement with running the apparatus gear, nearness of the administrator inside the site, and absence of continuous report; (b) the robotized filling hardware isn't only intended for Greasex line purposes and has no customary timetable for upkeep; (c) purchaser(s) don't have information on the nature of extra parts required for the gear; and (d) absence of testing on the impacts of formed can on the speed of filling or filling hydrodynamics from a high-forced filling head. Steps Hank ought to follow for Continuous Improvement Hank should execute a customary ongoing announcing from operator(s) of Greasex line to guarantee that important activities will be given to eliminate ‘down-time’ mistakes and standard upkeep for machine. Guarantee that powerful preparing on dealing with the hardware ought to be given by the organization. Urge buyer to manage administrators cautiously with respect to the specs of materials required. Set aside some effort to do research center tests on effect of formed jars on speed of filling machine, and so on). Register for circumstance loss of utilizing inconsistent robotized filling hardware for Greasex line.

Technology and Privavy - 636 Words

Technology and Privacy Name: Course: Institution: Lecture Date: The world today has modern technology that makes life easier and dependable on it. Technology claims a huge influence on many aspects of life: economic, social and political among others. There are both aesthetic and scientific dimensions towards technology in that those scientists and artists have worked single-handedly or together in the future and present-day like in making dimensional inventions. Although the technology has its positive on the human life, it also has its negative effects on humans. Over years now so many evils against humanity have cropped up socially, politically and even economically (Agre amp; Rotenberg 1998). Politically, people have pointed†¦show more content†¦Technology companies have also been confirmed to changing the advertising operations to advertising exchanges where they trade the users’ personal profiles to advertisers for marketing that is only beneficial to them. Sometimes the information is used in frauds for basis of overcharging or even turning down consumer applications like insurance firms. Technology has made it possible to trace back a user trail via viewing the history and cookies which retain data unless manually deleted. Personal records like medical records may also be revealed to unauthorised person or organisations during data breaches (Solove, 2004). Technology has been known to make among the biggest profits in the economy. Most of the success is associated with its significant and multiple advertising capabilities though theories of fraud have contributed in making money. Some technology firms practise target advertising where the user may have profiled in their sites giving out essential information that makes them a key target of the ad. Business is currently dependent on information technology for transactions. Though it may seem efficient, there is no guarantee of the consumers’ privacy especially in more individualized market transactions which require greater monitoring hence more information (Iyer amp; Samociuk 2006). In conclusion, technology has contributed significantly in invading the personal privacy through information breaches that may occur from social sites and

Ethical Issues Within The Pharmaceutical Industry Essay

In this paper, I will cover ethical issues within the pharmaceutical industry, present opinion on Direct-to-Consumer marketing by drug companies, determine the parties responsible for regulation of compounding pharmacies, PharmaCARE used U.S. law to protect its own intellectual property, summarize at least one current example of intellectual property theft, analyze the potential issues surrounding the death of John’s wife, and lastly present major arguments that John can claim as a whistleblower. Ethical issues within the pharmaceutical industry PharmaCARE created a wholly-owned subsidiary called CompCARE. This company became PharmaCARE compounding pharmacy to sell the drug called AD23 to individuals on a prescription basis and also used this company to avoid the Food and Drug Administration’s (FDA) scrutiny. The first problem that I see here is the company appears to have skipped all of the drug testings to determine if there are any problems with the AD23 drug. Instead the company jump on the idea that this drug might slow the progression of Alzheimer’s disease. But again, there is no medical research on the creation of the drug and also the research of any tests to support the safety of the drug and also the documentation of the slowing the progression of Alzheimer’s disease. Hence, why they avoided the Food and Drug Administration’s (FDA). Next unethical problem is CompCARE benefited from PharmaCARE’s reputation, databases, network s, and sales and marketingShow MoreRelatedEthical Issues Within The Pharmaceutical Industry Essay1297 Words   |  6 Pagescover ethical issues within the pharmaceutical industry, present opinion on Direct-to-Consumer marketing by drug companies, determine the parties responsible for regulation of compounding pharmacies, PharmaCARE used U.S. law to protect its own intellectual property, summarize at least one current example of intellectual property theft, analyze the potential issues surrounding the death of John’s wife, and lastly present major arguments that John can claim as a whistleblower. Ethical issues withinRead MoreThe Ethical Appropriateness Of Direct Consumer Advertising Of Drugs Essay1246 Words   |  5 Pagesjudgement on the ethical appropriateness of direct consumer advertising of drugs? I believe in the case where pharmaceutical companies are advertising with television commercials or paid advertisements within magazines are well within moral and good ethical standards. Consumers can choose to remain on the same television channel or read an advertisement within a magazine to become more educated about a specific pharmaceutical. However, in the case referenced in the article, where a pharmaceutical companyRead MoreDrug Development Essay1537 Words   |  7 PagesDrug development This entire section on drug development highlights concerns which are very particular to the industry. They therefore lead to the implementation of CSR activities which are also very industry specific, although aspects such as animal testing and ethics in research can be shared by other industries such as the cosmetics industry, or the medical device sector for instance. Need for RD and innovation Today, the need for RD and innovation is great, maybe greater than ever. In theRead MoreControversy in the Pharmacy Industry1142 Words   |  5 PagesThe pharmaceutical industry is a highly competitive business and its success depends on the sales and marketing of each particular drug. But more recently, there have been a rise in issues relating to the rapid growth of pharmaceutical use, spending for drugs and related concerns about drug prices, among many other issues relating to scandal with vaccinations. The pharmaceutical industry may have their issues, but there has been a lot of good to come from this industry when it comes to one’s healthRead MoreExpensive Pharmaceutical Products versus Cheaper Analogs894 Words   |  4 PagesThe major players of the pharmaceutical industry, producing expensive products, are under pressure of companies, producing cheaper analogs. The question is not only the high costs but also the high drug safety of these companies. Large â€Å"original† pharmaceutical companies argue that an imitation product cannot guarantee high drug safety and could harm the reputation of the original drug, thereby devalue it, and make it vulnerable to the market. Companies-producers of â€Å"blockbusters† are in an advantageousRead MoreEthical Issue in Pharmacy1618 Words   |  7 PagesEthical issues in the retail pharmaceutical industry: An analysis of the ethical dilemmas faced within Chaguanas Drug Mart Limited Abstract: The ethical duty of a pharmacy is to promote a patient’s best interest. However, certain obvious ethical issues will arise. Within any business involved in bulk purchasing the issue of unconscious theft will also occur. The following paper focuses on the application of ethical theories that supports as well as argues the behavior within Chaguanas Drug MartRead MoreCvs Sets High Standards For Csr Policies944 Words   |  4 PagesCSR policies. The strategy is build upon three key factors, which include building healthy communities, protecting the planet, and creating economic opportunities. It â€Å"is supported by strategic priorities and goals, and aligned with the CSR material issues we identified in 2013, a process that was informed by internal and external stakeholders† (CVS Health). One of the factors, which are also included in our CVS ´s mission statement, is to make healthcare accessible and affordable. The market reachRead MoreThe Medical Disaster Associated With Thalidomide Administration1319 Words   |  6 PagesStructurally, Thalidomide exists in an asymmetric chiral configuration when administered. This chirality (the ability of a compound to exist in more than one isomer or chemical structure) may have resulted in thalidomide having many unknown actions within the body, one of which was the severing of blood supply to limbs and other organs (anti-angiogenesis) in developing fetuses before the 6th week of development. According, to D’Amato et al (1994) experiments conducted post-thalidomide disaster showedRead MoreGsk a Merger Too Far1158 Words   |  5 Pagesmacro-environment surrounding the pharmaceutical industry. (9 points) * PESTEL analysis of the pharmaceutical industry: Political: Since the creation of healthcare insurance, companies have to conform themselves to two kinds of systems: 1) The universal system applied for example in France, with less demand in new technologies. 2) The very selective anglo-saxon system which is looking for high technologies, excluding people who can pay for treatments. As we know the industry have to work on growingRead MoreThe Medical Disaster Associated With Thalidomide Administration1231 Words   |  5 PagesStructurally, Thalidomide exists in an asymmetric chiral configuration when administered. This chirality (the ability of a compound to exist in more than one isomer or chemical structure) may have resulted in thalidomide having many unknown actions within the body, one of which was the severing of blood supply to the limbs and other organs (anti-angiogenesis) in developing fetuses before the 6th week of development. According, to D’Amato et al (1994) experiments conducted post-thalidomide disaster

Pestle Analysis of Singe pore Airlines†Free-Samples for Students

Question: Do Pestle Analysis Of Singepore Airlines. Answer: Introduction Singapore based reputed company who has built great reputation for superiority in consumer service is Singapore Airlines, also known as SIA, has gained much attention for its detailed and improved stand in designing strategic management. By giving consideration to all available sources of competitive advantage and establishing a well nurtured management system, the company has been able to survive the airline industry with gaining significance. SIA was commenced on 12 October 1937 with the incorporation of Malayan Airlines by the Ocean Steamship Company of Liverpool, Imperial Airways, and Straits Steamship Company situated at Singapore.(Singapore Airlines: Sustainability Report FY2016/17, 2017) The company was successful in expanding its business with technical assistance of British Commonwealth Airlines and IATA. The company started to schedule regular flights from Singapore to Kuala Lumpur and Ipoh to Penang. In 1957 the company became public after the fleet included Douglas DC-3s in large numbers and was named as Malayan Airlines. Again in 1963, with the formation of federation of Singapore, Sabah, Malaya, and Sarawak the company was renamed as Malaysian Airlines. Finally in the year 1966, when Singapore got separated from the federation, it renamed the company under Singapore Airlines and made its company high rise headquarters based in Singapore.(Singapore Airlines: Sustainability Report FY2016/17, 2017) Since its formation, the mission of the company is to provide with high quality transportation service and return utmost revenue to its stakeholders.(AYOB) Pestle Analysis Of Singepore Airlines With the help of PESTLE analysis; factors relating political, technological, legal, economic, social and environmental forces that affects the company externally but is relevant to the firm will be considered.(Frue, 2017) Politically, any airline industry is prone to government instability in the areas where it conducts its operation. For example, incidents of revolution in Arabian countries have led to curtailing of flight takeoffs in this region which had affected the cost operation of SIA. On the other hand opportunity that lies are most of the airlines carries National Flag of the country as its main carrier sign and represents the country itself and thus the government are likely to support them in all ways. Airline industry cannot limit its economic boundaries to its homeland and has to depend on various international economic conditions and are economic threat for the company. Other economic threat to SIA is growth in fuel rates as it composes main element in aircrafts and is used on regular basis in large quantity. Any rise in it can bring instability in the company operation directly or indirectly as if the overall economies of countries destabilizes it can affect the GDP of countries and hence people may become more concentrated in their expenditure for extensive travelling.(Jurevicius, 2013) Although SIA utilises best pricing strategy, it is possible that to some extent strategy also might not prove fair. Socially, the company has to face many challenges as operations of SIA are not limited in few countries only. For example, tourists travelling to far country with altogether different culture and language, it might become difficult for them to understand and take assistance from flight attendants during their long journey. Thus SIA requires appointing attendants who are well conversant in different language and culture which requires a huge expenditure to spend significant amount in staffing and for the management who are able to take initiatives.(P estel and Five Forces analysis of Singapore Airline, 2015) Climatic threat has also been prominent in airline industry as any weather disruption like earthquakes, flood, or any other uncertainty in climate can lead to cancellations in flights relating those countries. On the other hand increased concern for environmental friendly services among passengers is increasing in a significant way which makes it a priority concern topic for the management part.(Together We Grow: Environmental Report, 2011) Global warming issues have affected and have been taken into consideration by many industries due to which airline industries have also started undertaking carbon reduction processes to assimilate their part of corporate social responsibility (CSR). SIA lacks some reputation here as it has been slow in responding in this case and hence is been demanded to rise in global prospective from customers.(Singapore Airlines Social Responsibility - Singapore Airlines Results, 2017) In gigantic market of airline industry where people prefers air travelling, mainly in top marketplace, the main arena in which competition is played relates to technological innovations. For this, airline industries spends considerable amount in research and programming division not only to provide technological assistance and comfort to passengers but also to evoke a sense of security among them. Technological factors is far superior in case of SIA as it holds youngest fleets of aircrafts and is a self-righteous holder in adopting new and innovated reclining seats, entertainment systems, headsets, etc. and is still improving on this ground by adopting new and advanced ways. For booking tickets online, the technological factor has great influence and SIA holds good position as it provides great support to its customers by providing easy and correct way of choosing their preference regarding price and class.(Singapore Airlines, 2017) Although countries with poor internet connectivity might not be able to utilise this service and can get astray from SIA whic h might led in losing customers for the company in those areas. Changes in governmental rules and regulations can impact the business politically. The organisation has to take permissions from the government to enter into new routes and to operate in countries where legislations are different which is another challenge the company has to face constantly.(Singapore Airlines: Sustainability Report FY2016/17, 2017) Therefore it can be said that airline industry is much depended on legal factors like government support to sustain in the market Five Forces Analysis Of Singapore Airlines To identify major external forces with which a company is affected, Michael Porter has created a tool, Five Force Analysis with the help of which companys performance within market boundary is identified and can be evaluated accordingly.(Martin, 2017) Threats of new entrants, threat of substitute product, bargaining power of suppliers, bargaining power of consumers, and competitors of industry are few areas that are been identified in this analysis. With the help of this tool the management can predict future threats and opportunities that come in the way of attaining goal of the company. The force relating threat of new entrant refers to the scope in which new competitors can accommodate itself within the industry. In airline industry, this force seems weaker for SIA as the airline industry is highly dominated by it. The government support and national carrier attached to it representing the country itself makes other competitors tough to penetrate in Singapore airline industry and passengers prefer to travel more in nation supported company. (Singapore Airlines: Sustainability Report FY2016/17, 2017)Also, the clogging of the atmosphere and airports enables increase in congestion level and is considered negative from government and passengers view point. Although there are few entrants possessing weak threat who are constantly trying to enter in the long-haul airline sector, while strong threats witnessed recently are the one dealing in short-haul airline passenger sector. The bargaining power of suppliers seems strong in airline industry as it depends highly on other resources like oil and manufacturing parts.(BUSINESS REPORT ON SINGAPORE AIRLINES PRINCIPLES OF STRATEGIC MANAGEMENT, 2015) Porter has described in its theory that if the bargaining power of suppliers is high then it weakens the relative position of business. In the year 2010, SIA declared that out of its total costs, 33% was due to oil purchase and constant increase in the prices of oil have mad e suppliers power strong enough to make contracts under their conditions.(GALLEZO-ESTAURA, 2016) Boeing and Airbus are the prime suppliers of aircraft and possess bargaining power and monopoly in supply of engines sector. With limited suppliers in manufacturing area, SIA has to constantly face difficulties in its supply and also for their maintenance.(Sustainability Report FY2015/16, 2016) Another weak force which airline industry faces is high bargaining power of customers. Over hundreds of Asian airline companies operate in the Asian region which enables customers to make choices among them according to rates and services provided by them. Increase in access to internet and websites showing comparisons between different flight operators makes it difficult for the company to maintain price. Normally a customer will prefer Airline Company with lower fare which makes their bargaining power strong. Switching costs are also fairly low and lack of customer loyalty can easily make customers switch to other company. SIA has managed to some extent in reducing this force by offering loyalty points and discounts to its regular customers which has saved the companys sustainability. According to Porter, intense rivalry can affect the business and demands change to respond accordingly.(Martin, 2017) There are several routes in which other airline companies provide sufficient amoun t of takeoffs with providing enhanced on board services. In order to sustain in the business the company must adopt price cutting strategies and ensure high service so that threat regarding competition in minimised. Competitive rivalry of SIA seems moderate with its exceptional performance in Singapore Airline industry and presence of few routes like Kangaroo Route in which the company plays control, gives its competitors tough competition.(The way how Singapore airline managing the business) Threat of substitute service according to Potter refers to the extent to which product or service can be replaced by other company with similar range. Due to requirements of government permissions and regulations in international connections, airline industry faces threat of substitutes highly in regional sector. Increase in availability of substitutes has also been a matter of concern for SIA. Although in international service, the company gains prominence. There are other issues also like increase in possibility of introducing high speed rail connections very soon. The scope of telex- communication and technology has also increased which had made people get connected and work from abode rather than making long travelling which was done by them earlier.(BUSINESS REPORT ON SINGAPORE AIRLINES PRINCIPLES OF STRATEGIC MANAGEMENT, 2015) References Airline Suppliers: Tags Singapore Airlines. (2017). Retrieved from https://www.airline-suppliers.com/tag/singapore-airlines/ AYOB, A. M. (n.d.). SINGAPORE AIRLINES LIMITED: BUILDING A CULTURE OF SERVICE EXCELLENCE . Retrieved from https://mahdzan.com/papers/sia/singapore_airlines.pdf BUSINESS REPORT ON SINGAPORE AIRLINES PRINCIPLES OF STRATEGIC MANAGEMENT. (2015). Retrieved from https://essaymonster.net/business/109258-business-report-on-singapore-airlines-principles.html Frue, K. (2017). PESTLE Analysis in Strategic Management. Retrieved from https://pestleanalysis.com/pestle-analysis-in-strategic-management/ GALLEZO-ESTAURA, K. (2016). Will cheap jet fuel costs continue to save Singapore Airlines from declining revenues? Retrieved from https://sbr.com.sg/aviation/exclusive/will-cheap-jet-fuel-costs-continue-save-singapore-airlines-declining-revenues Jurevicius, O. (2013). PEST PESTEL Analysis. Retrieved from https://www.strategicmanagementinsight.com/tools/pest-pestel-analysis.html KALPI?, B. (2002). Strategic management theory. Retrieved from https://www.dphu.org/uploads/attachements/books/books_5029_0.pdf Martin, M. (2017). Porter's Five Forces: Analyzing the Competition. Retrieved from https://www.businessnewsdaily.com/5446-porters-five-forces.html Pestel and Five Forces analysis of Singapore Airline. (2015). Retrieved from https://www.ukessays.com/essays/marketing/pestel-and-five-forces-analysis-of-singapore-airline-marketing-essay.php Singapore Airlines. (2017). Retrieved from https://www.singaporeair.com/en_UK/in/home Singapore Airlines Social Responsibility - Singapore Airlines Results. (2017). Retrieved from https://www.companyowl.com/s/Singapore%20Airlines/3152?s=singapore%20airlines%20social%20responsibility

Psycho by Alfred Hitchcock free essay sample

An analysis of one frame in the film followed by a discussion of the central theme of the movie in relation to the selected frame. The paper describes a scene in the film Psycho where the leading female character is brutally murdered while showering. It discusses the cinematography and shows how the portrayal of the scene evokes emotions in the audience. The paper analyzes how Alfred Hitchcock uses techniques in order to achieve viewer participation. The shower scene in Alfred Hitchcocks Psycho is one of the most famous in the history of the cinema. Even those who havent seen the picture, there is no doubt that they are familiar with this scene. This scene has set the standard to all the subsequent horror movies and duplicated rather badly in most of the horror pictures. The scene sets the theme of the whole picture and is one of the most violent scenes of the picture. We will write a custom essay sample on Psycho by Alfred Hitchcock or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page

Primer, Manual and Handbook

Primer, Manual and Handbook Primer, Manual and Handbook Primer, Manual and Handbook By Maeve Maddox In American usage, the word primer has two pronunciations, according to whether it refers to a beginning reading book [PRIM-ur] or to an undercoat of paint [PRY-mur]. In British usage, it’s pronounced the same way for both [PRY-mur]. This post is about the word primer [PRIM-ur] as it applies to a source of elementary instruction. The first primers were devotionals or instructional manuals written for Christian church members. They contained prayers and explanations of doctrine. Because primers were often used for the secondary purpose of teaching children to read, later church primers contained a section with the ABCs. In 1545 primers intended specifically for children began to be published under the title The A.B.C. Primers. By 1600, the word primer referred chiefly to books intended for beginning reading instruction. When I was in grade school, I had a textbook that showed pages from The New England Primer, the first elementary textbook published in the American colonies. It contained the alphabet with a verse for each letter. One that springs to mind after all these years is the unforgettable verse for the letter X: Xerxes must die and so must I. The meaning of primer as a beginning reading textbook or a book of religious instruction has not entirely disappeared, as can be seen in these modern titles available at Amazon: A Gospel Primer for Christians Alpha-Phonics: A Primer for Beginning Readers The term has evolved to mean a small introductory book on any subject. For example: A Primer of Assyriology The Puppy Primer Loom Knitting Primer Cheese Primer The Pantry Primer C++ Primer Plus A Primer for the Mathematics of Financial Engineering In extended use, primer can include things other than books: Along the way, their work [that of the Coen brothers] has served as a primer of American history- their films are almost uniformly period pieces- especially as reflected onscreen. Fights with the enemy were a given, though as it turned out the Iraq War served as a primer for Afghanistan, where Scheuer was awarded the Bronze Star for meritorious service in combat. Altogether, the [Barlow] campaign served as a primer in Catskills history. Originally, primers were quite small. Here are three other English words for books that contain basic information and are small enough to carry about: manual noun (classical Latin manualis, â€Å"held in the hand, of a size to fill the hand†): a book containing in concise form the principles, rules, and directions needed for the mastery of an art, science, or skill. Example: The acronym IAEFRTM stands for â€Å"If All Else Fails, Read the Manual.† handbook noun (literal English translation of Latin manualis): a concise reference book covering a particular subject or field of knowledge. Example: His favorite gift was A Handbook to Help Identify Hudson River Fish Larvae. vade mecum noun:  (Latin imperative: â€Å"Go with me!†): A vade mecum is a small book convenient for carrying about. Example: Dr. Thaddeus William Harris prepared a catalogue of insects that served as the vade mecum of the working entomologist in the northeastern part of the United States for at least fifty years. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:7 Classes and Types of PhrasesPeople versus PersonsThe Difference Between "Un-" and "Dis-"